APA Foundation 2024 Impact Report - Flipbook - Page 2
Thank You
from our Board Chair
& Executive Director
We are proud to present the American Psychiatric Association Foundation’s
(APAF) 2024 Impact Report. In 2024, we worked tirelessly to offer
programs, services, and initiatives to meet the uncertainties of our times
as a beacon of hope, help, and healing. None of this would have been
possible without you – the APA members; donors, grantors, and sponsors;
the administration; resident-fellows; volunteers; community partners;
and the APAF Board of Directors and the APA Board of Trustees. APAF’s
impact during the first year of the 2024-2026 Strategic Plan includes:
•
Mental Health Care Works Campaign Exceeds 500 Million
Impressions. APAF’s mental health awareness and literacy
campaign launched in May 2023. The campaign features
compelling stories from those struggling with anxiety, depression,
ADHD, alcohol use disorder, OCD, and post-partum depression.
Impressions were generated via earned, paid, social, and owned
media channels, as well as over 190 million audience impressions
via APAF’s fall 2024 “back to school” satellite media tour.
•
APAF’s Fellowship & Ambassador Pipeline Program Reaches
Nearly 1,000 Trainees. The APAF Fellowship Program now hosts
205 resident-trainees, marking the first time in its 50-year history
that it has hosted 200+ trainees. APAF’s strategic plan expanded
the Fellowship program, now including over 600 medical students
and resident-trainees from outside the core Fellowship Program.
These trainees benefit from APA and APAF-sponsored professional
development activities and serve as national APAF mental health
Ambassadors. Early insights show many of these new Ambassadors
come from underrepresented communities who would otherwise be
unable to participate in APAF’s pipeline programs, thanks to the new
Psychiatric Ambassadors and Student Scholars (PASS) program.
•
Leveraging the Notice. Talk. Act.® Framework for Mentally Healthy
Workplaces, Schools & Houses of Worship. In 2024, the APAF
Center for Workplace Mental Health enhanced the Notice. Talk.
Act.® at Work e-learning module for managers. A new peer-topeer employee training module will be available in ten languages
in Q1 2025. The Center also reached over 300 health systems
with the Frontline Connect Playbook, designed to improve stress
management, reduce burnout, and build resilience among clinicians.
The Schools program expanded Notice. Talk. Act.® at School training
across 25 states and D.C., helping K-12 faculty meet the mental
health needs of over 4,000 students. The Mental Health & Faith
Partnership published the second edition of Mental Health: A Guide
for Faith Leaders, adapting the framework for faith communities and
addressing mental health access and clergy compassion fatigue.
We are pleased with our accomplishments in 2024, however, there is still
much work to do. We look forward to your continued time, leadership, and
support in 2025 as we work to create a mentally healthy nation for all.
Onward Together,
Marketa M. Wills, M.D., M.B.A., FAPA
CEO and Medical Director, APA
Chair of the Board, APAF
Rawle Andrews Jr., Esq.
Executive Director, APAF
